Keeping It Real: Authenticity in Custom Closet Design

Let’s be honest—nobody likes fake. Whether it’s a pushy sales pitch or a closet that doesn’t match someone’s life, people can tell when it’s not the real deal.

That’s why being yourself and staying honest is so important when designing and selling custom closet systems.

Here’s how being authentic makes all the difference:

1. Listen First

Forget the sales talk and ask questions. What’s bugging them about their closet? What do they need? Whether it’s more space for shoes or a way to keep things off the floor, carefully listen to their answers. When people feel heard, they trust you.

2. Design for Their Needs

Everyone’s life is different, and their closet should match. Some people need all the storage for kids’ stuff. Others want a fancy shoe wall or a space that feels like a boutique. Don’t push what you like—design what works for them.

3. Be Honest

Sometimes, people have ideas that won’t work in their space. It’s okay to gently guide them toward better options. If you know something’s going to be a headache for them down the line, say so. They’ll appreciate your honesty.

4. Keep It Personal

Big companies can offer a lot, but what they can’t do is be you. As a local business, you bring a personal touch—someone who cares about getting it right. That connection goes a long way.

5. Share Who You Are

People like to know who they’re working with. Share a little about your experience and why you love what you do. I’ve been designing closets for over 30 years and was trained by California Closets. I want people to know they’re in good hands.

6. Focus on the Big Reveal

The best part? Seeing the look on someone’s face when they see their new closet. That’s what it’s all about—making life a little easier and more organized.

When you’re real with people, they trust you. They’ll love their closet and tell everyone they know about the amazing, real person who made it happen.

So, be yourself, listen to your clients, and design closets that truly work for them. Keeping it real is the best way to build great spaces—and even better relationships.